We're building the bridge between small stores and AI commerce
AI shopping is rewriting the rules of e-commerce. Big brands are adapting fast. Small stores are being left behind. Pickastor exists to change that.
The industry is changing. Fast.
In 2024, ChatGPT launched shopping recommendations. Google started showing AI-generated product suggestions in search. Perplexity began recommending specific products. This isn't a trend — it's a structural shift in how people discover and buy products online.
For the first time, a machine — not a person — decides which products to recommend to shoppers. These AI systems don't browse stores like humans do. They read structured data, analyze descriptions, evaluate attributes, and rank products by information quality.
Big retailers with large teams already optimize for this. They have data engineers, SEO specialists, and feed managers. But the vast majority of online stores — the ones running on WooCommerce, Shopify, and other platforms — don't have those resources. They're invisible to AI.
73%
of consumers say they'd use AI for shopping recommendations
90%
of WooCommerce stores lack AI-optimized product data
4.2×
more product visibility with proper structured data
Make every store visible to AI
We believe that AI-driven product discovery should be accessible to every online store, not just the ones with a team of data engineers. Pickastor automates what used to require weeks of manual work — transforming product data so AI platforms can find, understand, and recommend your products.
Small stores deserve big visibility
AI shopping shouldn't only work for Amazon. Every WooCommerce store deserves a fair chance to be recommended.
Pay once, not forever
We believe in one-time value, not subscription traps. You pay for what you use — credits never expire.
Transparent by default
You see every change before it goes live. Before/after comparisons on every product. No black boxes.
Results in minutes, not months
Your first AEO Score takes 30 seconds. Your first optimized product takes 15. We respect your time.
“We started Pickastor because we saw what was coming. AI isn't just another marketing channel — it's becoming the primary way people discover products. And right now, 90% of stores are invisible to it. We want to fix that for every store owner who doesn't have a data team.”
Richard
CEO & Co-founder, Pickastor
Our story so far
From a hackathon idea to an 11-person team across Europe.
First prototype — Richard and Gints build an AI product feed generator during a weekend hackathon in Amsterdam.
Founded Pickastor as a company after validating with 20 WooCommerce stores. Moved HQ to Amsterdam.
Team grows to 11 people across 9 European cities. Launch AEO Score and Action Plan.
1,000+ stores scanned. Product optimization engine handles 50+ languages. Feed generation goes live.
Expanding beyond WooCommerce. Building partnerships with AI shopping platforms. You're reading this right now.
Meet the team
11 people across 9 European cities, united by one goal: making every online store visible to AI shopping platforms.
Richard
CEO & Co-founder
Gints
CTO & Co-founder
Ainars
CMO
Lina
Lead AI Engineer
Tomás
Full-Stack Developer
Elise
Product Designer
Jakub
Backend Engineer
Nils
Data Scientist
Ava
Customer Success
Marco
DevOps Engineer
Zara
Content & SEO
2025
Founded
11
Team members
9
Cities in Europe
Amsterdam
Headquarters
Bootstrapped & customer-funded
Pickastor is not VC-backed. We're funded by our customers and our own conviction that this problem matters. Every euro we earn goes back into making the product better. No growth-at-all-costs. Just building something that works.
Want to work with us?
We're always looking for curious people who care about e-commerce, AI, and making complex things simple.